Jelly beans bring a new Cricket Burble audience

I've bought a few search terms occasionally to see how successfully they are in bringing more people to the Cricket Burble site....various terms from "cricket" to more obscure terms. Last week I experimented with the term "jelly beans" off the back of "jellybeangate", to see what might happen. It turns out that in the 48 hours after the jelly bean furore, the term "jelly beans" was second only to "cricket" in driving visitors to Cricket Burble - and the ad placed there wasn't even specific to the jelly beans story....it was for wrong decisions.

I see a marketing strategy coming on....all we need to create a huge global Cricket Burble following is a few more Fredalos, jelly beans or Warne/Shoaib-like drug taking allegations....!