I think I might be missing the point

I think I've burbled before about dancers at T20 games - I just don't see the point, and that's not an old duffer talking. I'm a huge fan of T20. But I'm really confused about the current competition.
Why with the matches being held in India are all the dancers blonde caucasians ?
When we went to Lord's to see Rajashan Royals take Middlesex apart all the performers - dancers and musicians - were Asians.
It's clearly marketing and I think someone's got some explaining to do.