Obesity experts condemn Australian KFC sponsorship

Yes, apparently Cricket Australia have done wrong in accepting the money from KFC and promoting them as their sponsors.

I think they've slightly missed the point there. Next they'll be calling for a ban to advertising of anything that can be deemed to possibly add weight!

The purpose of the sponsorship is to increase the proportion of fast food sales that KFC enjoys. And if total fast food consumption goes up slightly as a result of the campaign, then are KFC and Cricket Australia really to blame? Everyone has the ability to make decisions for themselves and Cricket Australia have nothing to apologise for.

The greater the sponsorship investment, the more Cricket Australia can encourage involvement in cricket, and that would - in my opinion - outway any possible obesity concerns given that involvement = exercise = less obesity.