Sport forgets cricket again...

Last week I grumbled (again!) that Sport magazine decided not to cover the cricket despite the fact that only one side in the top division was not part of a scrap for either top spot or relegation. Surely they wouldn't ignore cricket for the second week running, now that the winners and losers are known?

Well it appears they have, with the following all getting coverage ahead of cricket: American football, motorcycling, golf, football, motor racing, rugby league, horse racing, baseball, ahtletics, tennis, ice hockey, yachting and climbing (admittedly that was an advertising feature). Cricket's only brief mention was on the "best sport on TV" page with less than 50 words explaining that Austalia will be playing India in the coming week. No season review, nothing.

What has cricket done wrong? I'm no expert in media matters, but I can't believe that Sport wouldn't have covered the end of the County season had it been properly promoted by the cricketing powers that be, offering up appropriate people for interviews. And yet there have been various quotes from Steve Harmison in the press about what it's like to win the County championship with Durham, and he's a well known England star. So that's at least one opportunity that Sport didn't take up. I'm confused!