A sign of the times
Last year Middlesex's shirts were sponsored by Northern Rock. This year I can only assume that they can find no replacement for them as in a press release strewn with exclamation marks on their website http://www.middlesexccc.com/ they are urging members and supporters to sponsor a set of kit. There are 32 players each with separate kit for each of 4 competitions which means 128 sets of kit. At £300 a pop that means they are looking for £38,400. And you don't get to pick your favourite player - you just go into a raffle. Times is hard.
This will also put an end to my naive assumption that the name change to Middlesex Panthers (away from Crusaders - am I still the only one who thought that that was potentially offensive?) must be to do with sponsorship from Slazengers.
1 comment:
So they are asking for £38,400 to sponsor the side across all cricket next summer? Seems to good to be true....there must be a catch?
Even in these credit crunch times, any business who's target market fits with the cricket audience demographic should snap that up. Yes, they still need to leave money aside to promote their sponsorship, but even so it looks a great deal. Doesn't it?
P.S. You're not the only one that thought "crusaders" could be offensive, but you might well be the only Cricket Burble contributor who thought so!
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