20 July 2010

Jaguar and cricket

It's always good to see company's backing cricket so it's good to see Jaguar's involvement, although they perhaps need to think about the wording of press releases in this cynical age. They've signed up to be the "naming rights partner" for the premium hospitality lounge at Edgbaston over the next 3 years, for use by their premium Jaguar Club of which there are only 100 members.

They may need to rethink their press release copy though, if they want us to believe what the England captain is meant to have said about the Jaguar XJ having test driven it for the brand along with Alastair Cook and Eoin Morgan, while getting tips from Martin Brundle. Apparently he said:

“Taking the cars out today has been great fun and it was really useful to pick up a few tips from Martin and the boys. Professional cricketers do a lot of driving during the summer going from venue to venue, so after a hard day play it’s very reassuring to jump into a car as comfortable as the Jaguar XJ. It’s got everything I need: superb performance, a luxury interior, sleek design and with all that boot space, I can fit my cricket bag in without any problems too!”

Ignoring the typo (hard day play), I can just see the Jaguar client telling their PR agency that they want to get in some comments about the car's selling points, which sadly led to that completely unbelievable last sentence. Of course we know he didn't say any of it, but best to keep it at least vaguely sincere Jaguar, so that cricket fans think he could have said it!!

1 comment:

Mark Davis said...

A pal of mine has a very small low racy scary Japanese car with instructions on the bulkhead in the boot on how to fit in two golf bags.